
48in48 - Philanthropy

48in48
Mockup of 48in48 home page on a laptop

Centered around a 48-hour hackathon-style event, 48in48 connects local nonprofits and skilled marketing and technology professionals. At the end of these 48 hours, 48 local nonprofits have new, professional websites. I participated on teams with State Farm as both a designer and a Wordpress developer at the Atlanta 2018 and Super Service 2019 Events. For the Atlanta 2019 and Dallas 2019 events I was the City Project Officer, where I acted as the Chairperson for all of the Project Managers during the event, in addition to building websites on my own.
48in48 Atlanta 2018
October 12–14, 2018
I volunteered as the designer and Wordpress site builder for a team of State Farm employees at this event. We built a website for a local Atlanta non-profit.

National Coalition of 100 Black Women, Inc - Metro Atlanta Chapter
This nonprofit’s original website had outdated architecture and navigation, with a broken carousel on the home page. For the redesigned NCBW website, they wanted something that conveyed elegance and allowed users to easily get involved or make a donation. We made the Get Involved and Donate calls to action prominent on the page and selected imagery and iconography for the site that aligned to their brand strategy and mission.


48in48 Super Service Event
January 25-27, 2019
I volunteered as a designer and wordpress site builder for two teams of State Farm employees for this event. We built two websites for nonprofits.

Ray of Hope Foundation
The Ray of Hope Foundation tasked us with updating their site to convey a positive message and easily allow users to get involved or contact them. We incorporated their brand colors and fonts throughout the site and selected imagery that fit in with their brand strategy and message. The result was a clean, welcoming site that the nonprofit loved.








Haitian Foundation (FHADI)
This nonprofit was not involved during the event. Their original site was extremely outdated and needed quite a bit of content work. We built them a new site based on what we could without the nonprofit’s input. We selected imagery, fonts, and color based on their brand strategy and mission.





48in48 Atlanta 2019
October 4-6, 2019
For this event I was the City Project Officer in addition to helping build websites. In this role, I managed 42 website build teams with over 300 volunteers and we successfully completed 42 nonprofit websites for the Atlanta event. I built 3 websites myself: 1 for a team in Atlanta that won 3rd place overall, and 2 for the concurrent NYC event.

I’m a Father F1rst
I’m a Father F1rst, Inc is an Atlanta-based nonprofit whose mission is “empowering men to mentor the next generation of gentlemen.” They wanted a website that conveyed their message clearly and allows users to easily get involved or make a donation. They also have a small online store that needed to be set up in their new website. I selected imagery, iconography, fonts, and colors that aligned to their brand strategy and mission. This site won 3rd place overall for the Atlanta event.








FASHIONKIND FOUNDATION
This nonprofit had a very clear branding guide and mission of “empowering women in recovery.” They wanted a site that was clean and sophisticated and imagery, fonts, and colors were selected to align to their brand strategy and message.











Peaceful Rest Organization
This nonprofit was not engaged during the event. I created a logo for the nonprofit and built out a 3 page website for them, but it never went to production. Their message was focused on helping families in need with funeral services. I selected imagery, colors, and fonts that conveyed their message of peace and hope.
48in48 Dallas 2019
October 18-20, 2019
I participated as the City Project Officer at 48in48’s first annual event in Dallas, TX. State Farm was the primary sponsor and I was the State Farm User Experience Department representative at this event. I oversaw 12 teams and 100 volunteers in addition to completing one website myself (Treasured Vessels) and helping with the creation of a second site (Just Bakery) during this inaugural event.
Treasured Vessels Foundation is a nonprofit that helps victims of human and sex trafficking obtain homes and build new lives. They wanted their website to convey messages of hope and prosperity. I selected imagery, iconography, colors, and fonts that aligned to their brand strategy and messaging.







Just Bakery of Atlanta
I collaborated with another designer on this website.
48in48 Global Virtual Event
October 2-4, 2020
I volunteered as a designer on a team of State Farm employees. We built a website for a Seattle-based nonprofit, Mentoring Urban Students & Teens (MUST).

Mentoring Urban Students & Teens
During the event, my team built a new website for MUST that conveyed their mission of the power of mentorship in empowering young black men to graduate high school and succeed in life. Imagery, colors, and fonts were selected to align to their brand strategy and message of positivity and hope.
I continued volunteering individually with MUST after the event, completing requested website revisions. I am currently working on a rebranding effort for this NPO. I reviewed their mission and new motto of “Growing black men from the hardest soil” and created 15 concepts for new logo and color schemes. Once we have board approval, I will revise the website with the new brand strategy.








48in48 Women's Build Event
APRIL 9-11, 2021
I volunteered as a designer on a team of State Farm employees. We built websites for two nonprofits: Granby Play Days Daycare and Ghana Make a Difference.
This nonprofit did not have a website or branding. I created a full brand strategy for this nonprofit, including logo, typography, color palette, and imagery.
Ghana Make a Difference is a nonprofit that helps children in Ghana. A heuristic evaluation revealed that the original website had navigation, usability, and accessibility issues. The story of the nonprofit and main goals were not clear to the user. We revised architecture from almost 30 unique pages to less than 10. We removed redundant information and made each content section more compelling and focused.